38/40 De Meeûssquare
Brussel, 1000 


Corso Vinzaglio 29
Turin, 1121 Italy


Al Itihad Road - Deira, Dubai

Business Point Bulding

Tel: +32 2 401 61 22

Fax: +32 2 401 61 23

Tel: +39 011 562 21 41

Fax: +32 011 562 46 16

Tel: +971 4 29 59 781

Fax: +971 9 22 82 979

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European Expo Dubai

Official Coffee Partner

20 October 2020 - 10 April 2021

European Expo Dubai through this publication intends to identify an Official Coffee Partner that offers resources and skills related to its sector.

Request for proposal

European Expo Dubai through this publication intends to identify an official coffee partner, an operator able to provide resources and skills related to its sector, for the overall realization of the European Expo Dubai.
Companies wishing to apply must submit the best technical and economic offer in relation to:

  • a communication and promotion program for 2020 and 2021 (from May 2020 to May 2021) organized to provide support and visibility for the event;

  • a thematic concept, of contents for the presence on the spot of its own brand during the two months of the Exposition (20 October 2020 - 10 April 2021).

Communication program

The European Expo Dubai Coffee Partner will have the visibility of a communication and advertising program at national and international level aimed at promoting and visibility of the event.
The program may include forms of collaboration such as:

  • initiatives on the website and on the company's social media;

  • presence of the European Expo Dubai logo on the packaging of its products;

  • presence of the European Expo Dubai logo on price lists;

  • advertising initiatives on their own means of transport;

  • mailing dedicated to the customer database;

  • spaces in your TV, radio and newspaper campaigns.

European Expo Dubai also plans to develop joint-brand products to be marketed abroad on a national level, paying royalties based on product turnover.

Presence in the exhibition site during the European Expo Dubai semester.

The European Expo Dubai Coffee Partner can have a direct presence on the exhibition site during the half-year of the Exhibition and can provide one or more complementary methods of participation, such as:

  • the development of a thematic path that promotes the coffee culture;

  • the setting up and management of a small square within the site (optional) through the

    creation of spaces of various types such as the commercial area for the sale of its coffee


  • debate events and industry experts; within the services within the site;


In the case of commercial activities on the site, the partner will have to pay at the European Expo in Dubai a royalty on the price equal to 5% on the turnover of the product.

Offer for participate

Those interested in participating in the partnership will be invited to visit in detail starting from a minimum total value of 0,8 million euros divided into: 0.3 million euros in bank transfer and 0,5 million euros in value.

Benefits / who can participate and terms for the presentation of the offer.

The winning partner will be recognized the rights of visibility of the European Expo Dubai, the right to use the logo of the European Expo Dubai, the presence on the site of the Exhibition will be guaranteed as well as the visibility in the Communication and Marketing Program of the European Expo Dubai.

It’s possible Participate whit an individual companies or temporary groupings of companies or corporate networks.

Offers must be received by 12 noon on 30 March 2020, via postal service or through personal agency agreements.

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