European Expo Dubai

Official Water Partner

01 October 2021 - 31 March 2022


European Expo Dubai through this publication intends to identify an Official Water Partner that provides resources and skills related to its sector.

Request for Proposal

European Expo Dubai through this publication intends to identify an Official Water Partner, an operator able to provide resources and skills related to its sector, for the overall realization of European Expo Dubai.

Companies wishing to apply must submit the best technical and economic offer in relation to:

a communication and promotion program for 2021 and 2022 (from May 2021 to April 2022) designed to provide support and visibility for the event;

a thematic concept, of contents for the on-site presence of its brand during the six months of the Exposition (01 October 2021 - 31 March 2022).

Communication Program

The European Expo Dubai Water Partner will have the opportunity to develop a communication and advertising program on a national and international scale aimed at promoting and visibility of the event.

The program may include forms of collaboration such as:

  • initiatives on the website and on the company's social media;

  • presence of the European Expo Dubai logo on the packaging of its products;

  • presence of the European Expo Dubai logo on the price boards;

  • advertising initiatives on their own means of transport;

  • mailings dedicated to your customer database;

  • spaces in your TV, radio and newspaper campaigns.

European Expo Dubai also provides for the development of co-branded products to be marketed nationally abroad, paying royalties based on product turnover.

Presence in the exhibition site during the European Expo Dubai semester.

The Expo Water Partner may have a direct presence on the exhibition site during the semester of the Exhibition and may provide one or more complementary participation methods, such as:

the development of a thematic path that promotes the culture of mineral water and the importance of water as a fundamental resource for the planet's nutrition;

the setting up and management of a small square inside the site (optional) through the creation of spaces of various types such as a commercial area for the sale of its own mineral water brands;

the organization of events and debates for the general public and sector experts; the organization of sales services for its products within the site; free distribution of water bottles to school groups visiting European Expo Dubai.

In the case of commercial activities on the site the partner will have to pay European Expo Dubai a royalty on the sold amounting to 5% on the product turnover.

Benefit, who can participate and terms for the presentation of the offer

The winning partner will be granted the rights of visibility in European Expo Dubai, the right to use the European Expo Dubai logo, the presence on the site of the Exhibition will be guaranteed as well as the visibility in the Global European Expo Communication and Marketing Program of Dubai.

Individual companies, temporary groupings of companies or business networks can participate.